If you are a web master and are involved in online marketing business then you must have the information about the Google updates. The recent penguin updates has changed a lot in the internet marketing business. So let us first discuss about the difference between the Penguin and the Penguin 1.1 update.
Penguin update was related to the change in the modules of algorithms of search engines. On the other hand Penguin 1.1 is a fresh update in the data of the same module. There are many web masters who have been already blogging about the Penguin 1.1 and the Web Spam updates. But here we will discuss what the core of Penguin 1.1 update is? Penguin 1.1 is associated with the data refresh as well as other signals.
This refresh of the Data is known as ‘Google Dance’. What generally happens in data refresh is the data which is processed through an algorithm it keeps the input i.e. search query and the output i.e. relevant information of that algorithm constant and changes the order of the data which is going in and out. Here the data refers to a web page and the related values of it i.e. links, PR, content, domain and etc. If the order of data is constant but the input and the output process change then the update is termed as algorithmic update.
Next is Web-Spam
Web Spam is a cocktail of three things which are:
Firstly, excessive or repeated use of keywords in a web page, content or article to show your importance.
Secondly, volatility in the process of search engine optimization.
Lastly, the back links campaign which if purchased will clearly show it.
There are more factors which result into spamming but the core factors are these three as they cause maximum damage. The effect can be seen quite quickly. Instant depreciation of web pages, reduction in Page Rank, collapse in the ranking immediately and so on. All the data is stored within the database of Google and when there is an update in the algorithm, Google will target you. All the data collected is then used to eliminate the rankings which results into generation of PANDAS and PENGUINS.
How to prevent yourself from this problem?
Link building activities are involved in all the SEO activities. It is a clear concept that the link building will create the niche directory on internet which the crawlers of the search engines will crawl and relate your website with it. Create SMARTER LINKS to prevent yourself from Google Updates.
Due to the advancement in technology nowadays the crawlers can even understand the meaning of the text which is associated with the links. Now when the links, text and content of website are put together the search engines have to check for the real and paid links. To come out this factor you must go with an agreement on the usage of paid and real links to get best results.
When you create links you should go with the quality check which includes:
- Checking of IP address
- Domain Name
- Type of Link
- Pagination factors associated with Domain
The second factor after smarter links is the NATURAL OPTIMIZATION. Natural Optimization refers to having controlled amount of keyword stuffing. You can check for the keyword stuffing in the following regions:
- Content of Navigation
- Content of Footer
- Alt Text for Images
- Body Content
- Tags (Title and Meta Tags)
Count how many times same keyword is repeated and judge yourself whether optimization is natural?
Last option to get rid of updates is ‘VARIATION’. There is a saying “Cut Diamond, Using Diamond”. Same implies here. Use the Google Ad words to get more keywords for your title, description and content.
I hope by keeping these strategies in mind you will surely be able to overcome the chances of getting hit by PANDAS & PENGUINS of Google.